The benefits of writing articles as part of the promotional activities of your internet business are numerous. Some of these benefits include the fact that:
• Search engines love articles
• Website and newsletter owners always need them
• They generate lifelong residual traffic
• They generate one-way high quality links
• They are viral
These are just a couple of the benefits and there are many more. Unfortunately, many internet marketers do not use article marketing due to the time consuming and sometimes tedious nature of article writing and as a result do not tap into this unstoppable source of website traffic.
However, there is a very simple 10 Step process that can simplify your whole article marketing process. It is called the Article Marketing Cashmap and is a free resource produced by Simpleology.
The 10 steps that are outlined are the following:
1. Define Your Article Marketing Strategy
The question you have to ask yourself during this step is the reasons why you want to use article marketing. Is it to generate traffic, to sell affiliate or physical products, to build your list or to recruit affiliates?
2. Plan Your Content
Each article you write should be written to support you article marketing strategy and should include keywords and resource box content.
3. Write/outsource
Article marketing involves time and money. If you have time but not money, learn to write your own articles. If you have money, leverage your time by outsourcing your article writing.
4. Research and Write
Follow a simple article formula to quickly develop content-rich articles to support your marketing strategy and supplement this with thorough keyword research.
5. Outsourcing Writing
Find article writers at outsources sites such as http://www.elance.com or http://www.guru.com.
6. Approve
Whether you write the article yourself or outsource the writing, review the article for general readability and ensure that the keyword strategies are met.
7. Optimize for Distribution
Prepare you articles by making sure there are no spelling or grammatical errors and edit your articles to ensure optimizations.
8. Distribute
Set-up and implement a plan to distribute your articles and obtain maximum visibility using either manual or automated distribution techniques.
9. Track Effectiveness
Use cloaked links and analytical software to track the effectiveness of your article marketing.
10. Re-purpose Your Content
Leverage your written articles by turning them into additional content, such as podcasting, video creation, eBooks, viral reports, ezines and blog posts.
With these 10 steps in hand, you will be able to generate an unlimited amount of traffic to your website. Add this to you arsenal of online promotion to ensure that your website gets all the traffic that it deserves.
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Article Source: http://EzineArticles.com/?expert=Samantha_Fourie |